NEWS: Six Nations Rugby is utilizing cutting-edge AI technology to filter, ban, delete, and, if necessary, report instances of hate speech and damaging information inside its online community. The organization takes a zero-tolerance stance against all forms of discrimination.
In 2020, Arwen AI was established in response to internet harassment aimed at sports and television figures. Artificial intelligence is used in its operation to identify and eliminate spam, offensive remarks, and other undesirable and dangerous content.
The system continuously searches for content in 29 languages using a combination of Arwen-developed algorithms and publicly available ones in order to quickly identify potentially hazardous content.
In order for rugby to unite and combat online hate, the Six Nations organizers will implement Arwen AI technology immediately and throughout the Nations Series. All six unions will also have access to the program.
Users of the technology can configure custom filters to guarantee optimal algorithmic performance. Content that meets the requirements and deviates from the community norms of Six Nations Rugby is detected and reported, enabling prompt remedial action and safeguarding the virtual community.
According to a recent research by the Professional Football Association, Marcus Rashford is the second most harassed person on the planet, with 40% of Premier League players reporting having experienced racial abuse on social media. According to a related study, only 2% of nasty content might alienate almost 40% of an audience, which is bad news for fans.
This emphasizes how critical it is to shield athletes, teams, and fans alike from damaging internet content in the sports industry.
According to Sarah Beattie, Chief Marketing Officer of Six Nations Rugby, “Rugby is for everyone, and it is our duty to make the sport as accessible and inclusive as we can.” To make sure of this, it’s critical to address harmful content and online harassment.
“The goal is to jointly protect our current online community and welcome new members to join, with the confidence that rugby is taking action to make the game open to all and operates with a zero-tolerance approach to any form of discrimination,” the statement reads. “By using the AI technology developed by Arwen, and offering this to our six unions.”
“Arwen AI is committed to protecting athletes, celebrities, brands, and everyday social media users from rising levels of online toxicity and abuse,” stated Matthew McGrory, CEO of Arwen AI.
As a result, we’re overjoyed to collaborate with Six Nations Rugby in their effort to combat hate speech and offensive material in its online community.
“During such an exciting time for the sport, we’re looking forward to working together to create a positive online environment in which teams, players, and fans can engage with each other.”
